Facebook Group Insights

Facebook Group Insights

Facebook group insights has arrived for one of my groups ie my preloved group. I can view it on desktop and on my mobile but not on iPad. On desktop, Group Insights are located on the left side bar. On Mobile, it’s right at the top, just below the group cover photo.

The stats or insights shown include

  1. Growth
  2. Engagement
  3. Members

Growth – shows total members including a chart, number of new members and percentage increase or decrease plus membership requests.

Engagement – shows the number of posts, comments, reactions plus a chart for all. Active members, popular times and popular days for posting are also shown. Very interesting numbers indeed for a group admin.

Members – shows stats on the top contributors, age and gender, top countries and top cities.

This new Group Insights feature for Facebook groups is excellent and a good way for group admins to keep track of the demographics, postings and comments for the group. It’s probably being rolled out in stages like the recently introduced “Ask pending members questions” feature which is really good for ruling out spam. To get to the “Ask pending members questions” feature, simply go to “Settings” which is shown as “…” below the group cover photo. Click “Manage Group” followed by “Member Requests”. Once you are in the “Member Requests” page, click “Settings” to set your questions. Up to 3 questions are allowed.

Hope to receive Facebook Group Insights for my other groups soon.


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